I really, really want to love <a Href="http://www.medium.com">Medium</A>, the new platform from Ev (you know, the guy from Blogger AND Twitter) that's intended to make it easier and safer to write for the web again. It looks beautiful, the ambition is there, the execution seems good, but despite all that and despite all the posts i've read, i just can't get into it. And that's a fatal flaw. I just don't care.
The main idea is, i think, to create a space where it's good and safe to write well about meaningful subjects. Quality over the inanity of the gajillions of tweets we're flooded with.
My sense: the writers there are just trying too damn hard to be Important. Trying too hard to deliver Quality. And, that's the kiss of death. Maybe. We'll see.